Technology Integration
The words technology integration, business value and innovation are often used together to express an idea but is rarely understood due to the vague picture that these paint when used in the same sentence. Simply stated, technology is a tool that enables an organization to conduct it’s business with the goal to enable high efficiencies thus being a valuable asset to the business.
Technologies advance over time providing users enhanced functionality, reduced costs and improved efficiencies. Organizations who see the value in technology and what it delivers must continue to update the technology that supports the business. This is where successful Integration plays an important role in the enterprise.
With many “moving parts” or interdependencies between applications, data flows and systems, introducing new technology into an existing infrastructure will have a ripple effect. Knowing how this new technology interrelates with the other parts is essential for maintaining the integrity and interoperability of the technology tools.
For Itrus, the linkage of the three terms can be expressed in this way: Technology innovation enables a) the business to operate more efficiently and b) helps to increase the speed to market; thereby making an impact on the market they serve communicating their innovation in the marketplace. The successful integration of technology innovation speeds up this process and drives/further reinforcing their competitive advantage.
Because of the unprecedented pace and breadth of technological change, CEOs have come to realize its strategic impact on all areas of the business.
The right technology strategy is also an opportunity for organizational change and improvement. From consolidating physical offices into virtual ones; to customer insights that drive product and brand extensions; to spotting emerging trends that competitors miss; business and technology integration are of tremendous importance for optimum growth and profit.
